Skip the Waiting Room

Northfield Hospital + Clinics needed an experienced full-service agency, Nighthawk, to plan and implement an audience-driven and engaging communications and outreach campaign. They also needed an experienced Drupal web agency to develop, design, implement, and provide technical services to improve their web presence. 

Northfield Hospital + Clinics Website Drupal CMS Healthcare

Northfield Hospital + Clinics Website & Branding

Northfield Hospital + Clinics (NHC) is an independent, integrated healthcare organization providing a wide range of healthcare services to patients throughout the Twin Cities south metro and southern Minnesota. They have become a regional medical destination supporting primary and specialty care clinics in five area communities with inpatient, surgical services, birth center, cancer center, breast care center, women’s health center, advanced medical imaging, emergency medicine, sleep medicine and more.

The Need

Their brand and marketing materials need to target multiple generations with various reasons for seeking NHC, either as a patient or as a support person for a patient.

The Solution

The first step in a project like this is to conduct a discovery phase to understand internal stakeholder and business needs and external audience needs and desires. We conducted research among key internal and external stakeholders to understand their perceptions of NH+C as an organization, including their service offerings. By the end, we designed dynamic communications including digital marketing, website & print collateral, polished up their brand identity, and cultivated our strategy for future search marketing tactics.