Empowering Educators to Transform Education
Math Recovery was undergoing some big changes to rebrand and refocus their nonprofit organization. They needed new product names, logos, refreshed branding, and a new website design. Their timeline was tight as they were preparing for the upcoming school year.
US Math Recovery Council
The US Math Recovery Council transforms numeracy education through customized and unique professional learning with meaningful assessment and instruction. Their work provides teachers with interview assessment tools which identify assets within their students and push beyond possible pre-conceived ideas about what a student can and cannot do.
The Solution
The first step in a major branding project like this is to conduct extensive research among key internal and external stakeholder. We needed to have a better understand of their perception of Math Recovery as an organization, including their product offerings. Then we designed naming and logo concepts and tested their receptiveness across various target markets. Once the winners were identified, we developed and implemented a refreshed rebranding strategy for their website.
