More than a plan

Point your business
strategy in the
right direction.

Turn your marketing efforts inside out.

Maximize the return from your marketing efforts and expose all the strengths and weaknesses. We'll help ensure that your marketing activities are aligned with your business and organizational goals.

Start with an audit

Not sure where to start? We'll help you build a plan centered around clearly defined organizational goals and key audiences. You'll see how our plans effectively evaluate your situation, optimize your resources, uncover hidden opportunities and mitigate challenges. Over time, our team has fine-tuned a comprehensive approach that includes a thorough situational analysis, target audience identification, a SWOT analysis and more. Depending on your needs, we may recommend an intensive design-thinking workshop to help build actionable project plans.

Strategic and tactical planning

In order for your digital marketing strategy to be successful, it must be multi-faceted, realistic and measurable. Depending on your resources, there are a number of ways in which you can accomplish your goals and objectives. We'll help you learn what you don't know about your audience, validate what you know, and build out strategic and tactical recommendations.

The good, the bad, and the ugly

The first step in developing an effective marketing strategy is conducting research. To be strategic, marketing strategies must be built on fact, not fiction or guesswork. We'll seek to find out as much as we can about the issues facing your organization. You'll receive a tailored research plan (interviews, surveys, questionnaires, UX testing) and secondary research synthesis (already-conducted research) customized to your unique situation.

Want
to work
with us?

Reach out

It's always a joy to hear from you

Nighthawk Marketing is an award-winning web design company and woman-owned small business (WOSB) with offices in the Twin Cities and Washington DC. Founded in 2001, our agency specializes in Drupal website design and development, user experience design and research, and strategic consulting.