More than graphic design

Make a lasting
impact with
outreach

You want to make a lasting impact on how your audience understands the connection and importance between your vision, project design, and ultimate goals.

Our team can help you uncover your audiences unique perspectives, create tailored messages, and help you deliver content to the right folks at just the right time.

Start with strategy

Communications and outreach

To achieve your ambitious goals, our team may propose traditional market research and user experience vision sessions to inform a marketing outreach strategy. We’ll use this approach to identify and confirm audiences, to formulate messages, and identify the best communications channels such as social media, email, and more.

Recognizing diversity

We appreciate that your audiences may be diverse in demographics and psychographics such as their backgrounds, interests, attitudes, beliefs, and activities. Meeting your vision will require identifying, understanding, and empathizing with key audiences in order to tailor communication messages and mechanisms to reach them.

Process and approach

Our consultant team will lead the effort while allowing your team to be a part of the process – as much (or as little) as desired. We will discover opportunities, grounded in audience needs and perceptions, that consider real-life constraints.

A brief, collaborative session will jump-start the process – through visual roadmaps and ideation exercises – while sparking critical conversations early in the project process. Our roadmap will help guide our journey to the research needed to understand the audiences.

Want
to work
with us?

Reach out

It's always a joy to hear from you

Nighthawk Marketing is an award-winning web design company and woman-owned small business (WOSB) with offices in the Twin Cities and Washington DC. Founded in 2001, our agency specializes in Drupal website design and development, user experience design and research, and strategic consulting.