Providing services and solutions
to universities, colleges, schools,
and academic institutions.

Universities, colleges, schools, and academic institutions across the country need to demonstrate why they provide the best value for an extraordinary education. They have to quickly adapt to meet the emerging needs of prospecting and current students, along with faculty, staff, parents, alumni, and the business community they proudly serve. The most effective way to communicate with key audiences is through an innovative web that has user-friendly navigation and contains relevant, engaging content. Common traits for the best education websites are responsive, attractive, flexible, vibrant, and accessible.

College of Design
Nighthawk at Work.

At Nighthawk Marketing, our main focus is on website design and digital marketing solutions. We leverage web technology and current design principles to increase awareness of and familiarity with your institution.

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Results-oriented services based on more than 20 years of hands-on experience.

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Contract Vehicles

Nighthawk offers expertise in higher education procurement processes and practices, as well as holds numerous contracts.

Our Higher Education Case Studies

College of Design (CDes)
University of Minnesota

Design for Good, Justice & the Future

University of Minnesota Medical School

Statistical Resources for Non-Statisticians

University of Minnesota Medical School

Accelerating Discoveries Toward Better Health

Flex Monitoring Organization

Evaluating Medicare Impacts


Making CMS Data Accessible

Our Higher Education Capabilities


Website Design, Development & Support


We focus on human-centered website research, design, and development that creates meaningful, relevant user experiences. Our expertise is open-sourced content management systems, with heavy emphasis on Drupal, Umbraco, Tridion, Kentico, and WordPress.


Accessibility Compliance

Backend Development

Content Audit

Content Development

Content Migration

Discovery & Consulting

Frontend Development

Information Architecture (IA)

Project Management

Quality Assurance & Testing

Site Hosting

Staff Training

Technical Support

User Experience Research (UX)

User-Centered Design



Video Production & Animation


We produce award-winning videos that captivate, educate, and engage your viewing audience. Our video crew has extensive experience creating testimonial, interview, animation, training, drone, and demonstration short-form videos.


2D/3D Animation

Accessibility Compliance

Aerial Footage

Audio Descriptions

Closed Captioning

Custom Graphics

Discovery & Consulting

Language Translation

Project Management

Screen Recordings

Script Writing

Storyboard Design

Video Editing

Whiteboard Animation


Marketing & Outreach


We develop and manage results-driven strategies that promote program awareness and showcase benefits and values. Many of the programs we support are funded by either state or federal grants.


Brand Development

Collateral Development

Feasibility Studies & Audits

Marketing Research

Media Planning & Buying

Program & Marketing Audits

Project Management

Public Awareness

Search Marketing (PPC)

Social Media Management

Strategic Marketing Plans

Strategy Consulting

Our Higher Education Contract Vehicles


University of Minnesota units moving to Drupal will be able to Nighthawk as a consultant through University-wide contracts. University IT has selected consultants with whom to enter into University-wide contract(s). These consultants will be available to collegiate and non-collegiate units, at University-negotiated rates, to assist with the move from their current web content management system to the University-wide Drupal platform, and to help with website development and implementation.


Some of the consultant services that Nighthawk offers that will be available include:
     • Drupal website development
     • Custom Drupal responsive theme development
     • Drupal website design
     • Custom template design
     • Drupal best practices implementation
     • Migration from current web content management solution to University-wide Drupal platform
     • Incorporation of usability and accessibility features in website design
     • Design websites for mobile devices
     • Design websites with integration to social media
     • Quality Assurance (QA) design and testing
     • Database incorporation in website design
     • Build websites capable of being efficiently maintained in-house after migration


Our GSA MAS Information Technology & Professional Services master contract allows for procuring of simple to complex fixed-price, time and materials, or labor-hour services. Nighthawk Marketing is an approved contractor under the following SINs:


GSA MAS Information Technology – IT Services
     • 54151S/54151SRC: Information Technology Professional Services
     • 54151HEAL/54151HEALRC: Health Information Technology Services


GSA MAS Professional Services – Marketing and Public Relations
     • 541511/541511RC: Web Based Marketing Services
     • 512110/512110RC: Video/Film Production
     • 541922/541922RC: Commercial Photography Services
     • 541430/541430RC: Graphic Design Services
     • 541613/541613RC: Marketing Consulting Services
     • 541910/541910RC: Marketing Research and Analysis
     • 541810/541810RC: Advertising Services
     • OLM/OLMRC: Order Level Material

Supporting Grant-Funded Research Programs

Federal and state grants are a great way for the government to support research ideas and projects focused on public services and stimulating the economy. Grants support critical recovery initiatives, innovative research, and many other programs listed in the Catalog of Federal Domestic Assistance (CFDA). Nighthawk Marketing has experience working with universities and colleges on federal and state funded programs.

to work
with us?
It's always a joy to hear from you
Nighthawk Marketing is an award-winning web design company and woman-owned small business (WOSB) with offices in the Twin Cities and Washington DC. Founded in 2001, our agency specializes in Drupal website design and development, user experience design and research, and strategic consulting.
GSA Contract Holder, Contract #47QRAA18D00CN
About Nighthawk


Minneapolis, MN Team:
121 Washington Ave N, Fl 4
Minneapolis, MN 55401


Washington, DC Team:
1300 I Street NW, Suite 400E,
Washington, DC 20005