The first step in a project like this is to conduct a discovery phase to understand internal stakeholder and business needs and external audience needs and desires. We conducted research among key internal and external stakeholders to understand their perceptions of NH+C as an organization, including their service offerings. By the end, we designed dynamic communications including digital marketing, website & print collateral, polished up their brand identity, and cultivated our strategy for future search marketing tactics.

• Assembled stakeholder team.
• Developed objectives, scope, goals, and timeline.
• Identified and confirmed key audiences.
• Evaluated existing resources, data, and analytics.
• Conducted research to inform gaps in knowledge and understanding. Conducted original research to help build an understanding of what the audience perceived about the organization, what messages resonated with different audiences and what communication channels are most effective at reaching different audiences.
• Mapped out a plan to provide a roadmap focused on the most impactful work. Defined goals and outcomes, key audiences, key messages, communication channels and activities, targeted outreach, and timeline.
• Shared the strategy with key stakeholders and leadership to build ownership and buy in to the strategy and show the value of the work to be completed.
• Put the plan to action. With strong leadership, our team created user-centric and engaging content. Built engaging, on-brand, communications and perfectly timed messages by targeting the right audience with the right messages at the right time.
• Implemented the outreach, measured what’s working, retooled what wasn’t and kept an eye out to ensure the strategic goals were still in play.