Video Production

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Published Date

Written by Andrea Douglas

Minneapolis Video Production Agency in Minnesota

See examples of our online video production work» Online video marketing is one of the most effective viral marketing strategies for driving website traffic, generating qualified leads, and ultimately increasing revenue and profits. Companies of all sizes, from Fortune 100 down to small businesses, can benefit from using a Minneapolis video production company in Minnesota to boost their visibility on the Internet.

When Google launched Universal Search a few years ago, it created a golden opportunity by allowing search engine results pages (SERPs) to display videos. And let's not forget the emergence of YouTube, now the world's second largest search engine and third most-visited web site, with more than three billion video views per day.

People nowadays love to watch web videos, whether is be for entertainment or for information. Research has shown that close to 80% of current online users watch web videos. If you're a business-to-consumer (B2C) or business-to-business (B2B) company, videos can be very effective.

Ways to use online videos

Companies use videos to accomplish many marketing objectives, including search optimization. The length of a video depends on what your trying to accomplish. On average, videos tend to run between two to three minutes. Our Minneapolis web video production team can produce many types of online videos based on your marketing goals and objectives. Categories include:

• Company overview
• Product demonstrations
• Customer testimonials
• Training tutorials
• Do-it-yourself (DIY) tips
• Promotional videos
• User-generated videos
• Animated videos

Partner with a video production agency with experience

Nighthawk Marketing is an experienced Minneapolis video production agency in Minnesota specializing in video production, video editing, and video optimization. While our local Minneapolis video production facilities are located in the Twin Cites of Minnesota, we work with clients nationwide. We produce professional online videos that create a great impression for your company and are search engine optimized for online visibility when your target market is searching for information. Take a few minutes to look at some of the online videos we created for our clients. Our web video production team proactively handles every detail of your video project from start to end, including:

• Developing high-level concepts and story lines
• Writing scripts
• Preparing storyboards (screen-by-screen overview outlining visual, audio, text, and animation directions)
• Hiring actors and voiceover talent (union and non-union)
• Utilizing stock photos and videos
• Creating custom images and graphics
• Filming video on- or off-site (use the latest high-definition cameras, audio recording and lighting equipment)
• Editing and programming final video (HTML5, Flash)
• Optimizing video for search engines (employing best practices to maximize search optimization)
• Distributing video across video-sharing and social media platforms (i.e. YouTube, Vimeo, Facebook, Google Plus, Dailymotion, Metacafe, Jing, Flickr Video, Blip.tv, TwitVid, SoundCloud and other free video sharing sites)

Compelling call-to-action

One of the main objectives for a video is to encourage viewers to take the next step in reaching out to your company. This action can be in the form of a call, email, or click-through to your website home page or specific landing page. A compelling call-to-action answers three key questions – why, what, and how.

• Why should I do it? "We have a limited time, special or free offer."
• What should I do? "Contact us today or before a specific date."
• How should I do it? "Call, email, or visit our website."

Contact us today for more information on how our Minneapolis video production agency in Minnesota can help you create powerful online videos that kickstart viral marketing and drive website traffic.