What's so great about being social? There are many reasons you need to get on board, not only Facebook, Twitter, and LinkedIn. Other niche interest groups are creating their own expanding social networks, Ning for example. With so much scattered interest, where do you begin to start?
First, make sure your resources are served wisely by going into this arena. Don't sacrifice other marketing efforts that are making money efficiently for you. Divide and conquer with your staff and begin slowly by making a plan and sticking to it as appropriate.
Twitter updates can are especially effective for retailers. Alert your customers to special sales and new item arrivals. Invite them to a special customer event. Let them know that subscribing to your tweets will pay.
How about your fans? Facebook interactions allow for robust consumer interactions, where you can interact and respond directly to consumers. It can be more than games and ads. Consumers are looking for reviews and feedback. Urge your current customers to interact with you and provide feedback for new prospects. Do you leverage the use of page tabs on Facebook? You may want to look into a fan page management system with fan page templates such as Social Bravo.
After reviewing the results of numerous surveys studying the affects of social media, one consistent finding comes up time after time. Companies that are heavily invested in social media are surpassing their peers in terms of both revenue and performance. The biggest challenge for marketers is proving to senior management that social media is driving these results. When trying to determine the value of social media efforts, marketers should focus on the following metrics: