MySpace has been losing ground lately to Facebook. Why? MySpace hasn’t kept pace with offering new features and functionality that keeps sites fresh. One of the reasons Facebook has leaped to the foreground for brand-building is they redesigned the pages that businesses create, making them more interactive and, most importantly, making it possible for those pages to become part of a company’s Facebook fans’ home page news feeds.
On the other hand, MySpace still remains one of the biggest sites on the Internet. According to comScore Inc., MySpace is one part of Fox Interactive Media, the fifth most visited set of properties on the web. Facebook on its own ranks No. 6, YouTube No. 1 as one part of Google Sites and Twitter on its own No. 46.
Even though MySpace is now known as the place for bands, there are still opportunities for companies to build their brand. There are companies that still use MySpace in its social marketing mix to ensure it’s reaching out to as many consumers as it can to spread the word about the company and its culture of customer service but also to put a face—literally, in many instances—to the company.