Mobile Web Development

Category: Uncategorised

Published Date

Written by Andrea Douglas

Minnesota Mobile Marketing Agency

With the rapid advancement of technology and the increasing share of smartphone and tablet users, mobile marketing presents a huge opportunity for companies that shouldn't be ignored. Nighthawk Marketing, a Minnesota mobile marketing agency in Minneapolis and St. Paul, can help your better understand how mobile is changing your market and what that means to your marketing strategy. Take a look at these staggering statistics on impact of smartphones:

• 9 out of 10 smartphone users use their phone on a daily basis (source: Go-Gulf.com Smartphone Users in the World Infographic)
• 91% of people keep their smartphone within 3 feet of themselves 24 hours a day, 36 days a year (source: Morgan Stanley)

Responsive web design is gaining popularity

Responsive web design is all about creating a single website that functions across a broad range of devices and browsers. This wide range of functionality is especially important when it comes to mobile and tablet devices. The end goal is to provide a unified experience that can be enjoyed in the same exact manner on any PC, tablet or mobile device. Responsive web design promises to play an important role in the way many companies approach their web development.

Your web site should be mobile friendly

Up to 25% of your visitors may be coming from a mobile device. Do you know if they can see your site? Google stats from "Understanding Mobile Users" show that 85% of mobile devices will be web enabled next year and that mobile searches have increased 4x since last year. Are you in the restaurant business? 30% of restaurant Google searches are from a mobile device.

It's important that you partner with a mobile marketing agency that has experience and offers a wide range of mobile marketing services. Our mobile web site design agency incorporates mobile site best practices to ensure maximum visibility and readability.

• Fast upload times
• Easy to read copy
• Simple navigation
• Short conversion process
• Very thumb friendly
• Use mobile site redirects

Take advantage of mobile commerce

Mobile commerce should be an integral part of your mobile marketing strategy. When we talk about mobile commerce, it means having a mobile-friendly website that allows customers to find and use online coupons and gift cards, scan mobile barcodes or QR codes, check on a product's availability, and ultimately use their smart phone to complete an order or buy.

Our mobile marketing agency can help your company development and implement mobile commerce strategies that engage mobile visitors and encourage them to interact and buy your product and services. Here are a few features of our mobile website and SMS and text marketing programs:

• Mobile website creation with custom script redirect for viewing on mobile devices
• Monthly mobile website maintenance with custom QR code and mobile coupons
• Mobile site upgrades to software to ensure compatibility as systems change
• Hosting, backup and domain registration
• Custom coupon offers through email and mobile
• Monthly text message marketing with 12 mobile keywords and up to 10,000 text credits sent out per month
• Premium features include QR codes, mobile voting, mobile e-card (very cool feature), voice broadcasting, premium short codes (easy to remember for customers), and many many more
• Online reputation management and review monitoring and management implementation strategy
• Sending a mobile text message to a US phone and global phone numbers is available

Contact us today for more information on how we can help you design a mobile web site and develop a mobile marketing strategy for your company.