Today, more and more consumers use their phones as personal, on-the-go computers. That's why it's critical your email campaigns are mobile-phone compatible. Use these simple tips to make sure your emails are easy to read on smartphones such as the Blackberry, iPhone and DROID.
1. Make sure your subject line is appropriate to the content. You'd think it was intuitive. But, avoid incorporating terms that spammers use like Free! and ALL CAPS or worse yet FREE! in all caps.
2. Careful of the images. Remember, not all desktops or phones automatically download those images. Make sure you use appropriate names for your images so your customers can recognize the content.
3. Get to the point. The text that is. Make sure to add text to the email and get to it quickly. Don't be too long-winded and get to the point. Call in the action...what do you want that customer to do?