Nighthawk Marketing

Social media has revolutionized marketing tactics and savvy marketers are acting fast. The world of social media marketing is constantly changing. While many marketers embrace the chaos, it’s difficult not to become overwhelmed.  And although there are many different strategies related to an organization’s social media efforts, there is one common answer. Your business can’t afford to ignore it.

At Nighthawk Marketing, we help companies develop, execute, and track campaigns that identify benchmarks and key tactics for using social media to build a community of fans & friends, support brand awareness and capture actionable information.

• Build – Create professional fan pages for Facebook, along with Twitter and YouTube
• Engage – Provide custom applications to grow your fan base and allow for dynamic interaction and conversations
• Monitor – Track key metrics using a custom dashboard

Nighthawk Marketing's one-stop agency model allows our clients the luxury to partner with one agency that can establish a social media presence and proactively manage social media campaigns from start to end, with a strict adherence to corporate branding guidelines. In addition to social media, we also specialize in web site development & management, interactive media, and print & advertising design.

Your social media efforts, especially your Facebook page, should be an extension of your brand. We develop campaigns to communicate with your core target market by announcing your social media presence at all vital customer touch points. We recommend our clients provide incentives, such as exclusive content, discounts, or sweepstakes, to encourage their core customers to follow their brand. Your goal is to make your fans feel like insiders by inviting, praising, and showcasing their passion for your company and your brand.

For social media to be fully embraced by corporate marketing executives, you need to demonstrate how responses and relevant content impacts the bottom line. We can help you better target Facebook posts and other marketing material distributed through your social network in order to reach specific consumer segments. We use various off-the-shelf tools from Alterian, Bazaarvoice, and Radian6, along with Facebook Analytics, to help you learn more about your fans and what they are saying about your brand. Our tools also help to identify what your audience looks like and where you can find more people who are just like them.

At Nighthawk Marketing, we have the knowledge, the experience and the skills required to help you develop a social media presence and create effective socially-connected campaigns and promotions. When you partner with us, you'll have access to social media experts who can maximize the return of your social media marketing budget by providing the following services:

1. Develop social media strategies. Identifying goals and objectives for using social media to build brand awareness and capture actionable information, with a major focus on the content.
2. Create a professional presence on Facebook. Developing page designs, content and applications (i.e. Welcome, Promotions, Products/Services with tab navigation, Video/Photo Sharing, Contact Us Forms, Converting web pages to Facebook pages)
3. Drive qualified traffic to Facebook. Designing campaigns to convert qualified prospects into fans and integrating social media links (i.e. email, web, ad campaigns) with other marketing channels
4. Engage fans in two-way dialogues.  Creating value in the form of content, applications, entertainment, exclusivity, information, utility, social currency, quizzes, polls, videos, special offers, white papers, product reviews, fun commercials
5. Track and analyze. Using various off-the-shelf tools from Alterian, Bazaarvoice, and Radian6, along with Facebook Analytics, to help you learn more about your fans and what they are saying about your brand.