Status updates are the most common social gesture that companies make toward their fans on Facebook. So, how do you make the most of these engagement opportunities with your community?
A well-planned and creatively-written Facebook status update can make your fans curious enough link through to your fan page, visit your Web site or read your blog.
How do you do it? Here are 5 hot tips for writing engaging status updates with a click-through in mind.
1. Have a talk with your friends. Write your Facebook and Twitter status updates from a personal perspective. You're a real person talking to a real person. Some businesses make the mistake of writing in an impersonal manner, which contradicts the personal connection of Facebook. Take a look at a few of your fan profiles before you sit down to write and think of them while you're writing.
2. Make your content rock. Fans like your page for a reason. Make sure that you're giving them what they expect, so stay on topic as much as possible. While it's fun to mix it up with fun, timely topics from time to time, be sure to focus on what makes your business fan page unique. Fans expect exclusive content, so make sure your content rocks.
3. Ask a question. Everyone likes to give their opinion. It's a fantastic way to collect rich data you can use to delight your customers, develop new products and create outstanding promotions. New! Use the new Facebook Ask a Question tool to create a simple poll right in your fan's news feed. Now there's no need to load a separate app on your page. Simply add the Facebook Questions to your page and ask away.
4. Respond to a fan comment. Use a listening tool to make sure you don't miss any fan comments, questions or conversations. Take advantage of the opportunity to respond and have a meaningful dialogue. If you are reacting to negative comments, be sure not to simply defend your position. Acknowledge that you appreciate their comments and that you'll do your best to find a positive solution.
5. Learn more about your fans. Be sure to look at Facebook Insights to see the demographics of your fans. In addition, look through your fan profiles to determine their other "likes" and interests. They can be a significant source of information for future posts.
Using these 5 Hot Tips for Engaging Status Updates should help you create more personal dialogue with your fans to help you achieve your social media goals.
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