Case Study: U.S. Bank Institutional Trust & Custody

Category: Uncategorised

Published Date

Situation
U.S. Bank Institutional Trust & Custody (IT&C), backed by one of the nation's leading financial institutions in the country, was formed to exclusively serve the unique needs of institutional entities. They have provided trust and custody solutions specifically designed for mid-market portfolios – typically between $2 million and $2 billion - for more than 100 years. IT&C was gearing up to launch a package of new products focused on the middle market and delivered with a local presence. They needed an agency that had experience working in the financial industry and had an unwavering ability to work within U.S. Bank's new brand guidelines. After interviewing multiple agencies, IT&C decided to hire Nighthawk Marketing as their sole agency. Solution
Nighthawk Marketing developed and produced an assortment of customer-facing sales collateral to be used by their sales representatives. Throughout the process, Nighthawk Marketing worked closely with key marketing, sales and product teams to ensure objectives and deliverables were achieved within the project's timelines. Results
Brochures, folders, sell sheets, inserts, customer-facing PowerPoint presentation Services
Project management, market research, graphic design, copywriting, print production