Case Study: Thomson Reuters Foundation - TrustLaw Connect

Category: Uncategorised

Published Date

Situation
TrustLaw Connect, part of the Thomson Reuters Foundation, is a free international pro bono vehicle designed to make it easier for organizations with limited means to access free legal assistance and simpler for lawyers to engage in high impact pro bono work. The marketing group wanted to enhance their existing Facebook site with an application that would allow fans to view all their services. Plus, content on existing pages was getting cut off due to recent page size changes Facebook implemented. With limited staff resources to update and enhance their site, the marketing group looked to Nighthawk Marketing to leverage their Facebook capabilities. Solution
Nighthawk Marketing's social media team focused on developing a Facebook presence that would create a dynamic conversational platform. Results  (view Facebook site)

• Created Welcome page - Landing page for visitors who are not fans, with a "Like Us" option.
• Modified Governance page - Updated style sheets and programming to make copy fit correctly within new Facebook page specifications.
• Modified Pro Bono page - Updated style sheets and programming to make copy fit correctly within new Facebook page specifications.
• Created Connect page - Custom products application with navigation tabs functioning as a microsite which allows fans to browse offerings directly within Facebook.

Services
FBML programming, design, copywriting