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When it comes to keyword usage and best practices for on-page optimization, we're frequently asked these questions related to keyword usage.
Where should I place my keywords?
How many times should keywords appear on my page?
Should keywords appear in my image description?
Here are several basic-level tips on how to maximize your search optimization efforts for keyword usage.
Do you focus your search marketing and search engines optimization efforts primarily on your home page? If you are, you should understand why this could be a mistake, and how you can switch up your SEO efforts to boost more traffic. Many search engines optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.
Think of your website as a baseball diamond. Reaching home plate is of course, one of the primary goals. We can think of home plate as your conversion. However, a player will need to step on all the bases. Design your website so that a user can flow through both the home page and various internal pages. Of course, your home page can be tailored to the primary keyword phrases you are seeking. But, make sure you place enough emphasis on the inside pages. This gives your readers more information and a better experience.
This is one of the fundamentals of SEO that many business owners don't quite understand. Search engines rankings are based on individual pages, not websites. You want to create a ranking goal for each page, which helps you identify which keywords should appear on which pages.
As you optimize your content in this manner, you'll begin to notice changes in traffic behavior on Google Analytics. As you analyze your website stats, you may notice that a majority of your traffic is coming in through internal site pages, not the home page. That can be a great strategy!
While your website home page is critical in a search engines optimization campaign, remember it's only one page from many that can draw traffic and conversions to your site.