Everyone loves a good story. Stories that make you laugh, make you cry, or even cry from laughing too hard. Stories that make you question your current ways, support different ideas, or learn new things. Stories that teach, intrigue, or provide.
Stories play such a large part in our everyday lives. They have the ability to include people of all ages, interests, and locations. By telling a story, not only is an experience established, but also a community is created. As consumers, we act the same way. We want to feel a connection to the brands we use and the companies we trust. These businesses have the opportunity to solidify that bond by creating a story of their own – a story that we can be a part of.
Looking for new ways to break away from the tired, traditional marketing clutter and stand apart from your competitors? User-Generated Content is an online marketing strategy your business can adopt to start conversations with consumers that is creative, engaging, and memorable.
If you offer products and services across the world, it's essential you take a global approach to web development. Global business-to-consumer e-commerce sales are forecasted to surpass $1.25 trillion dollars in 2013, according to the Interactive Media in Retail Group. While the United States is the country with the largest e-commerce market, Europe is the largest regional e-commerce market. Emerging markets include countries in Latin America, such as Brazil and Mexico, and in the Middle East, such as Israel and UAE.
Given the diversity of cultures and languages in the expanding online marketplace, businesses need to take an international approach to their web design. Here are three website development strategies to maximize revenue by tapping into the international marketplace:
Responsive web design is all about creating a single website that functions across a broad range of devices and browsers. This wide range of functionality is especially important when it comes to mobile and tablet devices. The end goal is to provide a unified experience that can be enjoyed in the same exact manner on any PC, tablet or mobile device. Responsive web design promises to play an important role in the way many companies approach their web development.
Website design isn't just for desktops and laptops anymore. A growing number of people are accessing their favorite websites using smartphones, tablets and other mobile devices. As of 2009, over 800 million people chose to access websites via mobile device and according to a recent comScore survey, that number is set to grow to 1.9 billion by 2015. As time goes on, mobile internet users are slated to outpace their desktop counterparts by a large margin. The diversity of the emerging digital market is a challenge that web developers face on a constant basis.
While picking a domain name for your website or company might not seem like a big deal, there are actually many factors to consider. You'll want to devote sufficient time and effort to think through the possibilities and pros/cons of different names. Time spent upfront carefully researching domain name options can pay big dividends down the road.
Here are some considerations from Nighthawk Marketing, a Minneapolis SEO firm in Minnesota.