Nighthawk Marketing

"Like" the New Facebook Button "Send?"

Quick read: Facebook launches a new plugin for sharing content more exclusively – introducing the "Send" button.

The constantly-evolving Facebook platform launched another enhancement today with the announcement of a new "Send" button. Different from the "Like" button that feeds a status update to your news feed for all friends to see, the new "Send" button will give you the option of sharing content in a more intimate, exclusive manner. For example, if you click on the "Send" button, you will be able to share content via a private message with particular friends or groups.

Here's how Facebook explains this social media tool:

The Send Button allows your users to easily send your content to their friends. People will have the option to send your URL in an inbox message to their Facebook friends, to the group wall of any Facebook group they are a member of, and as an email to any email address. While the Like Button allows users to share your content with all of their friends, the Send Button allows them to send a private message to just a few friends.
The message will include a link to the URL specified in the send button, along with a title, image, and short description of the link. You can specify what is shown for the title, image, and description by using Open Graph meta tags.

In addition, Facebook is relaunching Groups with extended features and hoping you'll be integrating those groups more and more into your daily Facebook experience.

CONTENT: New Facebook "Send" button, extended Groups
TAG CLOUD: Facebook, send, like, groups, social media
WEB/PUBLICATION: TechCrunch
PUB DATE: 25 April, 2011

For more information on social media marketing, contact us.

Using new Facebook Questions yet? Here's how.

In March 2011, Facebook released a new version of Facebook Questions that will soon be rolled out as an update to Facebook Pages.

You can use this feature on your Facebook Fan Page as a poll or survey to engage your fans or crowd source information from your visitors. Here's how Facebook Questions works on your Fan Page.

You ask questions with a set of possible answers. Fans can vote on your answers and share the questions for their friends to answer, offering a method for your question to go viral. Don't see the Facebook Questions feature on your page yet? It's quick and simple to add.

Set up Facebook Questions yourself (before the full rollout) using these 3 simple steps:
1. Sign in to your Facebook Page and "Use Facebook as a page." Switch to the page to which you would like to add the Facebook Questions feature.

2. Navigate to the Facebook Questions Page  and click on the green button entitled "Get Questions Now." (Note: the Questions feature will be added to any pages where you are currently logged in as administrator." A pop-up box will appear that will confirm that the Facebook Questions feature has been added to your page.

3. Go to your Facebook Fan Page and ask your first question! Set up your question and your list of possible ansnwers, and then post. The question will work much like a status update in that the question will post to your wall as well as the News Feed of your fans that have "like" your page.

Using these 3 quick tips for setting up Facebook questions can help you create a more personal dialogue with your fans to help you achieve your social media goals.

For more information on social media marketing, contact us.

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